As a result of the big data analysis of boy group's personal brand reputation in January 2021, it was analyzed in order of 1st place BTS Jimin 2nd place BTS V 3rd place ASTRO Cha Eun-woo.
The Korea Institute of Corporate Reputation analyzed the brand reputation index based on the participation index, media index, communication index, and community index based on consumer behavior analysis of the boy group's 653 individual brand big data from December 16, 2020 to January 16, 2021. Compared to 121,983,511 big data of boy group's personal brand reputation in December 2020, it increased 0.95%.
The brand reputation index is an indicator created through brand big data analysis, finding that online habits of consumers have a big impact on brand consumption. Through the analysis of boy group's personal brand reputation, the positive evaluation of boy group's personal brand, media interest, and consumers' interest and communication volume can be measured. The analysis of boy group brand reputation included brand valuation analysis that measured brand influence and qualitative evaluation of brand reputation monitor.
In January 2021, boy band's 30th place in personal brand reputation was BTS Jimin, BTS V, Astro Cha Eun-woo, BTS Jung Kook, BTS Suga, BTS Jin, BTS RM, BTS J-Hope, HIGHLIGHT Yang Yo-seop, EXO Baekhyun, Super Junior
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